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Founded on the pool decks of Southern California by serious swimmers who know what it means to train at intense levels on a daily basis HARDCORESWIM is here. HARDCORESWIM is the first brand to truly examine and explore the ethos of the hardcore swimmer. HARDCORESWIM is an authentic and innovative distributor of premium quality young mens and young womens swimsuits, training gear, clothing, accessories and related products under the HARDCORESWIM name. Our true, authentic, athlete driven, innovative, iconoclastic, and creative style differentiates us from the bland competitive swim industry and gives us reason to be.